Ever tried explaining your job to someone outside your industry—only to realize you have no idea what you actually do all day?
You start strong:
“Well, I’m an insurance agent. I help people protect their dreams.”
Respectable. Noble, even.
But five minutes later, you’re rambling about change forms, lost emails, chasing VIN numbers, quoting a quote for a re-quote… and your listener is wondering if you just described a job or a glitchy board game.
Here’s the real kicker:
As I have said before, if you want to understand how AI is going to impact your career, don’t start with your job title.
That’s like asking how fire affects marshmallows by analyzing the stick when making smores.
Ask this instead:
“What are the actual tasks I do—and which ones could AI swallow whole?”
Because AI isn’t coming for your job if you are actually a productive human.
It’s coming for your task list.
The Future Is Task-Based, Not Title-Based
If I were you, working in a corporate gig (or running an agency… or fixing HVAC units… or running a bakery), here’s exactly how I’d prepare for the AI wave that’s approaching faster than your next renewal deadline.
Step 1: Inventory Your Work
Write down everything you do. Not just “sales” or “client service.” Get painfully specific.
Like:
- “Pull loss runs and summarize them for the underwriter.”
- “Chase a client for a driver’s license. Again. for the 4000th time”
- “Read another blog post on travisgensler.com and mildly panic.”
Step 2: Do the Same for Your Team
Yes, this gets a little creepy.
But if you’re an owner, supervisor, or manager, congratulations—it’s your job to get nosy.
What does your CSR’s day actually look like?
The producer?
Your assistant who quietly keeps the whole place from crumbling?
Make a master list. All the tasks. All the humans.
Step 3: Slash and Burn (Gently… or Not)
Go through every task and cross off anything AI can or soon will do.
Be ruthless.
If ChatGPT, Claude, or Gemini can write it, summarize it, sort it, or send it?
Gone.
Bonus Insight (a.k.a. uncomfortable truth time):
This exercise might also reveal that some folks aren’t quite supporting the payroll they’re pulling.
If you’ve been coasting through a fog of meetings and vague responsibilities, you’re about to hit a wall.
And the sign on that wall says: “Accountability.”
Step 4: Throw It All in a Blender
Take the leftover human-only tasks and dump them into one big pot.
Forget job titles. Titles are stupid anyway.
Seriously—pretend nobody has one. In the new world, it doesn’t matter who used to own a task. What matters is what still needs to get done—and what can’t be handled by an AI agent.
Step 5: Add the New Stuff
Yep, there are entirely new jobs emerging. Things like:
- Prompt Engineering
- AI Quality Assurance
- Workflow Design & Oversight
- Human-AI Collaboration Management
These didn’t exist five minutes ago. Now they’re popping up on on org charts at Fortune 500 companies—and soon, your local insurance agency, accounting firm, garage door company and boutique hotel will need them too.
Drop those new tasks into your blender and hit the max blend button.
Step 6: Group the Mess into Meaning
Now, start drawing circles around task clusters that logically go together.
Forget tradition. Forget what the org chart used to look like.
One new role might borrow from three old ones. One old job might split into five AI agents and one human quarterback.
That’s not chaos. That’s evolution.
The Winners Will Be the Weird Ones
The businesses (and agencies) that thrive won’t be the ones clutching the old playbook like a security blanket.
They’ll be the ones who rewrite the playbook—starting with a blank page and a healthy disregard for job title orthodoxy.
So no, AI won’t “replace your account manager.”
But it might replace 70% of their task list.
The remaining 30%?
It could merge with someone else’s 20%… plus some newly invented responsibilities… to form a totally new role we don’t even have a name for yet.
(“Client Experience Architect”? “AI Human Liaison”? “Chaos Wrangler”? Your guess is as good as mine.)
The only ones who’ll struggle are the folks still treating their job description like it’s carved in stone… and faxing it to HR.
AI Isn’t Supercharged Google—It’s Intelligence on Tap
And when intelligence becomes a utility—like electricity or Wi-Fi—we’ve got to rethink how we use it.
Not just “Who gets replaced?”
(Though let’s be honest, that will happen in some places.)
But also:
“What gets remixed?”
So here’s your action plan—before the AI bots beat you to it:
✅ List your daily tasks in excruciating detail.
✅ Audit them for AI takeover potential.
✅ Repeat for your team.
✅ Recombine what’s left and invent new roles.
✅ Stay flexible. Stay curious. Stay weird.
Need help mapping this out for your agency or business? I’ve done this dance a few times. Let’s talk.
Until next time—stay human, and maybe teach your AI assistant how to use smartflows to chase down driver’s licenses while you do literally anything more valuable.
— Travis
