By now, it’s no secret — I love technology.
I love innovation that actually adds value and makes business easier and smarter.
I’ve built entire systems, workflows, and automations around it.
But with the speed of advancement over the last 6–12 months, something bigger is happening — and it’s a crossroads every insurance agent needs to face.
We’ve entered a world where:
- AI can write your emails.
- AI can create your text messages.
- AI can handle your social media.
- AI can even design your website, landing pages, marketing materials — all in seconds.
Creation has been democratized. Execution has been automated.
It’s efficient.
It’s impressive.
It’s dangerous.
Because when you use AI for every communication channel, you don’t just save time — you risk losing everything that makes you valuable.
Honestly, I’m having flashbacks again of the days when everyone was getting a boner for automations without thinking through the processes and the consequences. We’re seeing it right now with AI voice. Agents are jumping on these new AI voice phone systems before they are ready for primetime. The customer experience is degrading because, let’s face it, most current AI voices still sound like… well, robots trying too hard. And guess what? Agents are quickly jumping back off them, returning to regular phone systems after realizing the damage.
Look, if you want to provide an AI voice option after hours, that’s one thing – as long as you clearly alert the caller they are talking to a robot. But to willy-nilly throw your live callers into an AI voice system during business hours? That’s causing real damage for those not thinking through the consequences. It screams “I value efficiency over you.”
The Phone Call Is the Last Stand for Real Relationships
There’s still one method of communication AI hasn’t truly replaced yet (despite the clumsy attempts I just mentioned): the human phone call.
Pick up the phone — your voice, your tone, your ability to listen, to problem-solve, to connect — that’s still human. For now.
Emails are templated.
Text messages are canned.
Chatbots are everywhere.
But when a client calls you — scared, confused, frustrated, or excited — they’re calling for a human. They want someone they trust, not an AI prompt reading a script.
The phone is the last frontier where you can still build trust, loyalty, and true lifetime value.
Why I’m So Passionate About the Pure Agency Phone System
There’s a reason I’m pretty passionate about the Pure Agency Phone system.
It’s not just a phone system — it’s the last gateway to keeping independent insurance agents relevant and human.
It’s designed to do more than route calls.
It’s designed to help you improve communication, optimize workflows, and strengthen relationships — the three things that will separate survivors from casualties in the AI era.
Pure Agency Phone isn’t just about answering calls.
It’s about owning the conversation, building the relationship, and controlling the client experience in a world that’s desperately trying to automate the personal touch away.
If you lose the phone, you lose your voice.
If you lose your voice, you lose your business.
What Happens When AI Actually Takes Over the Phone?
Here’s the brutal reality:
The minute AI voice agents become truly indistinguishable from humans (and it’s coming faster than you think), insurance companies won’t need agents for service or basic interactions anymore.
No more call centers.
No more service staff.
Maybe even fewer commission-based sales roles for simple products.
AI agents will work 24/7.
No sleep.
No errors (theoretically).
No PTO.
No HR issues.
And once companies realize they can eliminate an entire layer of human cost — they will.
If you surrender your last line of connection — your voice — you’ll make yourself obsolete faster than you can say “automation.”
Protect Your Value Before It’s Too Late
If you’re an insurance agent reading this, this is your wake-up call:
- Automate your back office, not your relationships.
- Use AI to streamline operations, not replace human moments.
- Protect the human touch wherever it still matters most – especially the phone.
The agents who survive (and thrive) in this new AI-driven world will be the ones who lean harder into human connection, not run away from it.
The future isn’t “AI vs. Agents.”
The future is “AI plus Authentic Human Agents.”
Those who blend efficiency with empathy will dominate.
Those who outsource everything, especially their voice, to automation will disappear.
Final Thought
Before you rush to install the latest shiny AI voice agent to answer your phones during business hours,
Think twice about your value.
Think twice about your client relationships.
Think twice about your future.
Because once you give up that last line of genuine human connection,
you may never get it back.
